Data Mining these customer bases and offering various products of the group to each of these individual entities’ customers is a huge opportunity for the group. In order to exploit this opportunity and benefit from the needs of the large customer base of the group, a distribution company was set up – Shriram Fortune Solutions Ltd. – primarily for selling investment and insurance products to the group customers.
This business has the unenviable task of being a multiproduct provider to the group’s customers thereby needing to set up a strong training ground for its field force as well as continuously work in other group companies to design blue print and implement strategies that will result in unprecedented cross-sell revenue for the group.
This business has started with a distribution of Debentures / Fixed Deposits and Life Insurance products and is gradually equipping itself to also distribute non-life and other investment products in the group.
Being a captive distribution company, this business has a huge opportunity to leverage group’s customer base and product capabilities and create immense value to shareholders and investors in the medium term.
To read more, please visit www.shriramfortune.in